Justin Sardi is the best coach and mentor I know when it comes to creating ads and campaigns to advertise on YouTube.
If you watch YouTube a lot, you’ve probably noticed that the number of ads being shown to you has increased quite a bit.
And, as a result, Justin’s been getting a lot of questions through his Support Desk lately from people who are concerned that YouTube ads will soon become an over-saturated and crowded place to advertise.
This is what he had to say:
Justin Sardi
First of all, YouTube is still an untapped advertising platform where advertisers in any niche can still get low-cost conversions.
Second, YouTube will always remain one of the richest pools of leads and sales on the internet because of the ability to use what I like to call “Intent Targeting.”
Think about it, people go to YouTube to search for a very specific piece of information (their intent).
On Facebook or Tik Tok, they are not going there to find anything specific, but instead scroll their feeds to see what social news or entertaining videos they can find to brighten up their day…so an ad there would be more intrusive.
If you use the right system on YouTube, you are guaranteed to run profitable campaigns because you will only be delivering your ad to people who are already searching for information related to your offer.
If this still sounds a tad confusing to you about how you can generate on-demand leads and sales with your YouTube ads sales funnel, don’t worry, I promise it’s not too complicated.
In fact, I lay out my entire YouTube ads sales system on my latest free training.
On the training you’re going to learn a simple system that anyone can set up that will generate on-demand leads and sales for any offer.
Brian followed this system and was able to get a massive return on his ad spend:
I’ve only had this framework out on this training for a few weeks.
We’ve had a lot of positive feedback so far so I wanted to make sure you got a chance to learn this system if you haven’t yet.
It is hands down the fastest and most profitable way to set yourself up for success with YouTube ads or any other advertising platform out there today.
Why Advertise on YouTube In The First Place?
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To give you some idea of how massive YouTube is and why it’s virtually impossible for it to become saturated by advertisers…
One-third of internet users have watched a tutorial or how-to video this week on YouTube.
30% of internet users report watching at least one video live-stream weekly.
YouTube ads have the potential to reach 2.56 billion users.
300 hours of video are uploaded to YouTube every minute – that’s 432,000 hours of video uploaded PER DAY (more videos for you to advertise on)!
Almost 5 billion videos are watched on Youtube every single day.
YouTube gets over 30 million visitors per day.
In an average month, 8 out of 10 18-49 year-olds watch YouTube.
By 2025,half of the viewers under 32will not subscribe to a pay-TV service.
6 out of 10 people now prefer online video platforms to live TV (so more eyeballs on your ads)
The total number of hours of video watched on YouTube each month is somewhere around 3.25 billion hours.
10,113 Youtube videos generated over 1 billion views.
80% of YouTube’s views are from outside of the U.S. (so you can easily advertise to international audiences if you want to)
The average number of mobile YouTube video views per day is 1,000,000,000
The average mobile viewing session lasts more than40 minutes. This has been increasing more than 50% year-over-year.
Female users are 38% and male users are 62%.
User Percentage by Age:
18-24 – 11%
25-34 – 23%
35-44 – 26%
45-54 – 16%
50-64 – 8%
65+ – 3%
unknown age – 14%.
More than half of YouTube views come from mobile devices.
YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
The number of hours people spend watching videos (watch time) on YouTube is up 60% year-over-year.
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
YouTube has launched local versions in more than 88 countries.
9% of U.S small businesses use Youtube (so lots of room for new advertisers)
Final Thoughts
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Don’t forget that advertising on YouTube is not just about getting immediate sales.
You can (and should) use YouTube ads to build your email list(s) and make sales off YouTube through your email marketing.
It’s a lot less expensive to get leads this way than paying for ads on Facebook or using other lead generation tools and services such as solo ads.
With Facebook you pay for your ads once they’re displayed, whether anyone buys (or joins your list) or not.
With YouTube’s Skippable ads, you only pay for the ad display if someone watches the bulk of your ad; if someone skips your ad, you don’t pay for it.
And there are 4 ways you can have your ads displayed on YouTube compared to Facebook’s single “Sponsored Ad” ad format.
YouTube is an ever-growing resource and has the second largest search engine on the planet, Google being the first.
So it’s possible to easily target the videos that you want to display your ads on so you’re not wasting time, energy or money advertising to the wrong audience.
Yes, you can target specific audiences on Facebook but ads are still a crapshoot.
On YouTube, you can have your ads appear on specific videos – that’s how precise targeting can be.
Imagine if you could pick a video related to your niche that’s getting hundreds of thousands or millions of views and you cam put your ad in front of all those eyeballs?
That’s what you can do as an advertiser on YouTube.
So, with all that said, are YouTube ads becoming over-saturated for advertisers?
First of all, YouTube is still an untapped advertising platform where advertisers in any niche can still get low-cost conversions.
First of all, YouTube is still an untapped advertising platform where advertisers in any niche can still get low-cost conversions.
