11 Comments

  1. Hi Gary, this was a great article for us internet marketers and you did the work 🙂
    I, for example, can see myself in those numbers and statistics… I hate getting emails every day from some of the marketers out there and after a while, they end up in the trash.

    • I know what you mean, Andreas. I get about 300 emails a day from various marketers. Some are from lists I’ve signed up to. Others are from marketers whose products I’ve bought.

      I don’t have the time to read them all (who would?).

      So I quickly scan the subject lines and only open the emails that at least pique my interest, which is probably 3-5% of those emails.

      And most of those that I do open, I quickly scan to see what they’re about and only in a tiny fraction of cases do I actually click on the embedded link to see what they’re promoting.

      So it shows just how important email subject lines are in getting people to open your emails.

      I try to use related emojis in my own email subject lines so they stand out from all the other subject lines. One or two emojis at most.

      Apparently, only 6% of email marketers use emojis at all!

      You’ve got to train people to open your emails which is why it’s a good idea to send them at the same time, every day, and provide training or quality information most of the time and offers about a third of the time.

      If an email marketer just sends out promotion after promotion, their subscribers will stop opening their emails.

      So, not only is the marketer not making any sales, but they’re paying to have that subscriber stored in their autoresponder service and paying to send them emails.

      That’s why it’s a very good idea to clean up your list about once a month.

      Remove any people who’ve unsubscribed and any who haven’t opened your emails in the last month or two.

      Doing this also improves your delivery rates so that those who are interested in reading your emails are more likely to see them.

  2. This is very interesting and helpful information for anyone who is considering starting an email newsletter, I do notice most eCommerce newsletters send you emails pretty much every day but many business newsletters send you emails less than every day more often.

    Maybe you can write an article on how to get email subscribers, you need subscribers before you can put these tips into action

    • Almost everything comes down to getting quality traffic, Jeff, doesn’t it?

      Whether that’s to your blog or website, an affiliate offer or to a squeeze page to capture email addresses.

      Whole courses have been created about ways to drive traffic organic traffic from social media, YouTube and paid sources like Google Adwords, FaceBook Ads, YouTube Ads, Pinterest Ads and so on.

      I’ve had limited success in driving traffic from Safelists. I get one or two signups a day with this approach. But it’s become clear, despite me not wanting to acknowledge it, that getting traffic from paid sources is the way to go.

      Right now I’m learning how to create YouTube Ads that are low-cost and effective and that will turn a profit. This will either be sending people directly to sales pages or by collecting email addresses through a squeeze page and exposing them to different offers over time via email.

      I like you suggestion about writing an article on how to get email subscribers. I already partly covered that in these posts, but there are other ways to do list building which I’ll look at in a future posts:

  3. Those are very interesting statistics. I have recently joined the ranks of affiliate marketers, so I have not yet started an email list. It has definitely been something I’ve been thinking about. The graphs you shared are intriguing. I have also heard that sending emails once a day was suggested, but the stats seem to say otherwise. My main take-aways are keep it short and include pictures! I will be watching for more information from you. Thank you!

    • Hi Heidi, the stats showing that sending out emails 2-3 times a week cane as a surprise to me as pretty much every list building course I’ve bought has suggested sending daily.

      That’s to remind your subscribers of who you are and that your emails are worth opening.

      Otherwise, they supposedly forget who you are and why they’re getting emails from you.

      They forget they even singed up to your list and can send angry responses thinking they’re being spammed.

      My email followup sequences (these are the automated series of emails you set up in an autoresponder) send out emails every day until the sequence is finished.

      Certainly, having reviewed the 2019 email stats, I need to trim some of those emails as they are too long. I should convert the longer emails into blog posts and link out to them from my emails instead.

      I do email broadcasts (sending out an email that’s not part of an email sequence) 1 to 3 times a week, depending on what there is to talk about.

      Some email marketing coaches recommend having a very short email sequence to start subscribers off on – around 5 to 7 emails. And then only sending broadcast emails after that.

      That’s a much bigger commitment as you have to be on top of what’s trending or of interest to your subscribers. It also requires more discipline to sit down and write a new email every single day (or at least a couple of times a week).

      • Thank you for sharing how you have been doing it! I was also unfamiliar with the terms “email sequence” and “email broadcasts,” so thank you for explaining them. I will have to think on this some more. For now I will probably focus on building my website then look into creating an email list in the future.
        Is there a way to allow them to sign up to be notified anytime I post something new?

        • I use Aweber which has a feature called Blog Broadcasts, Heidi. I’m pretty sure the other autoresponder services have a similar feature.

          With this feature, you paste in your blog’s RSS feed address, and it automatically picks up when you’ve published a new blog post and creates an email from it. There are various scheduling options for automatically sending out blog posts as soon as you publish a blog post, scheduling posts to go out at set times instead or having emails get set up as draft emails so you can review and tweak them before they get sent out.

          But this feature only works for sending emails to people who have signed up to your list.

          Use your RSS feed (it’s usually https:///feed) to alert other services when you post content. You only need to submit your links once to these services and they’ll periodically poll those links, looking for new posts. This is more a way to get your posts indexed than to get human eyeballs reading them. But anything that spreads the word about your posts is good.

          Here are the top 10 RSS sites to add your RSS feed link to:

          DA = Domain Authority; PA = Page Authority; Moz = Moz Rank. In all cases, a higher number is better.

          • That is great information! Thank you for sharing all of the RSS sites. I will work on getting my posts onto those sites!
            I see what you’re saying, I need people to be signed up to actually get the email I’m wanting to send out. I suppose with time I can work on building an email list and having people to send things out to. Thank you!

  4. Thank you for your very informative article. I learned a lot from reading it.
    Someone suggested that I use email marketing to promote my online business. I do not know anything about it and was planning to do some research on it later on.

    You article provided a lot of information that gave me a good understanding of what email marketing is. As the table showed the more emails you get, the less you read. I can relate, because reading emails can become overwhelming at times. Especially, when you are not interested in what they are offering.

    You said you send out more than 8 emails per month, but you did not say how often you send them. Is it once or twice per week? The information provided on what content should be in the email was an eye opener, because most of the marketing emails that I get are very long. So, it is definitely time for some business people to change their email marketing strategies.

    Thanks again

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