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What Is List Building For? Is It An Essential Business Tool?

What Is List Building For? Is It An Essential Business Tool?

What Is List Building For?

Income security is the top answer. When you’re building websites and doing affiliate marketing with them, there’s a constant struggle to get your sites and pages ranking highly in the search engines and keep them there.

High rankings mean more traffic. And more traffic means more sales.

But there are two problems with this business model:

  1. Any sales you get are what I call drive-by sales. A visitor has found your site online and bought a product from you. And you’ll probably never sell them anything again, unless you have a very loyal readership.
  2. Your site’s rankings are at the mercy of the search engines, especially Google. If they decide your site is breaking rules (that they change/update constantly), then your site may suffer. And with that, your sales go down. Your site could also be targeted by an unscrupulous competitor who points backlinks to your site from nefarious neighborhoods, suppressing your rankings and cutting your sales.

Is List Building An Essential Business Tool?

With list building you are in full control of your list of subscribers. It’s a business asset that has real value.

  • If your sites tank for any reason, you’ll still have your list.
  • If the search engines go down or revamp their rules, killing your site’s ranking in the process (if you this this is an alarmist scenario, it happened in 2012 when Google introduced the Penguin algorithm), you’ll still have your list.
  • With a list, you have a direct communication channel with your subscribers. You can market to them multiple times and someone who buys from you is likely to do so in the future as you build trust with them.
  • List building is a very scalable business. The more subscribers you get, the more sales you make. But you do need quality subscribers.

A list owner with a small list (a couple of hundred) of very responsive subscribers will often make more money than someone with a large list of unresponsive subscribers.

To be crass, owning a list is like having your own ATM.

And you don’t need to have a website to build a list. You can ignore that overhead of time and effort if you want to.

Perry Marshall Quote

List Building For Profit

List Building for profit and success is all about getting people to sign up for your mailing list.

And then providing them with a huge amount of value by sending them high-quality information in exchange for their email address.

There are two ways to have people added to your list:

  • Single Opt-In – where once they enter their information, they’re added to your list
  • Double Opt-In – where they’re sent an email where they have to click a link to confirm that they want to sign up for your list. If they don’t click this link, they don’t become your subscriber.

Once a subscriber is actually added to your list, you can begin sending valuable information and promotional follow up emails that ideally will complement the free gift that you originally gave them.

These followup promotions can be for a variety of things

  • Telling them about your recent blog posts
  • Giving them more free products
  • Sending them offers for paid products that you’re an affiliate for
  • Letting them know about your own products and services
  • Etc.

Don’t cross promote from other niches. So don’t try to sell golf gear to a list of people interested in losing weight.

Keep all your promotions and content firmly in the niche that your subscribers want to get more information on.

If you mix niches, your subscribers will become confused and will start unsubscribing or ignoring your emails.

Market to your list in the right way and you will be able to make money from your list!

The best affiliate marketers are also email marketers. They don’t rely on making sales purely from people who stop by their website.

They build a list, or more than one, each in a different niche, so that they can market to the same people again and again. They get repeat customers this way.

List Building For Dummies – Squeeze Pages Are Essential

Email List Building Techniques Squeeze Page

Collecting subscribers (also known as leads) is done using a combination of squeeze pages and opt-in forms.

Squeeze pages are created using services like LeadPages, UpViral, ProfitBuilder, InstaBuilder and Landing Page Monkey.

Opt-in forms are generated by your autoresponder service and are embedded into the HTML code of your squeeze page template.

If you’re new to all this, it may sound complicated but it’s really not. It’s simply a cut-and-paste procedure.

Each time that someone provides their name and email address, they get added to your mailing list database (which is stored on your autoresponder service) and they become an active subscriber to your list.

It’s then up to you as to what type of emails you’ll send out and how often. It’s a good idea to provide a mix of valuable information along with free gifts and promotional offers.

Don’t make the mistake of making every email a promotional offer. A good rule-of-thumb is to prove 3 emails with useful information for every promotional email you send out.

This helps convert them from passive subscribers into active customers.

Talk to your subscribers too, not at them. Add some personality into your posts so they get to know you as a person and then they start to trust you and what you have to say.

Establishing a relationship with your subscribers will actually encourage one-off sales as well as repeat sales.

This is a practice used by both large and smaller companies worldwide. So you should replicate what they do.

Regardless of the size of a business, these mailing lists have proven to be the most reliable source of recurring income over time.

List building and email marketing are the heart and soul of internet and affiliate marketing today.

If you ignore this aspect of your online business, you are simply leaving money on the table.

List Building For Profit – The Tools You Need

List building is for marketers who see the value in getting repeat business and who want to cut their advertising costs on various platforms like Adwords, Bing and Facebook.

If you want to build successful email marketing campaigns, then you’re going to need some tools to do the job:

1. An Autoresponder Service

An Autoresponder Email Sequence

This is a service you will have to pay for. With autoresponder services like Aweber, you’re able to create an unlimited number of lists. Opt-in form code will be provided for each of your mailing lists.

This code can be added to your existing website, for example to add the opt-in form into your blog’s sidebar, or at the bottom of each post. Or it can be added to a squeeze page – a stand-alone page.

Segmenting your lists is now much easier than it used to be. You can set rules that will move subscribers from one list to another based on what they do.

So, for example, if a subscriber is on List A and they buy a product you recommend, they are moved to List B.

If they don’t buy, they stay on List A.

List B might be designed to send its subscribers higher-priced offers than List A and, since you now have a paying customer, they might be inclined to spend more money with you.

Building multiple lists will allow you to tailor your emails so that they are targeted to customers interested in specific topics or who take specific actions.

2. A Squeeze Page

What Is A Squeeze Page?

A squeeze page is a fairly simple page with only one function – to get a visitor to sign up to your mailing list.

It contains the opt-in form provided by your autoresponder service.

It also contains a description of what the potential subscriber will get if they hand over their name and email address to you.

And, finally, it features what’s called a Call To Action. This is a button that tells them what to do. For example, Click Here To Sign Up!, Click Here To Download!, Click Here To Access >>>, etc.

Note that all those examples contain the phase Click Here. You have to give your visitor an explicit instruction on what to do next.

You should also be very specific about telling them that they need to fill in their email address and name to get what you’re offering. Not everyone is familiar with squeeze pages and what to do on them.

It’s also vitally important that you accurately tell a potential subscriber what they will receive if they sign up.

If they don’t get what they expect, you’ll have lost their trust and they’ll be gone in a flash.

If a visitor fails to follow through on filling in the required information and clicking the call-to-action button, for whatever reason, then you’ve lost that potential subscriber.

Squeeze pages are similar to traditional sales pages in that they need to motivate a visitor into carrying out a specific action. That’s getting them to buy in the case of a sales page and to sign up in the case of the squeeze page.

However, the two types of page are structured very differently.

Sales pages are typically designed to provide as much information about a product or service as possible to entice a visitor into becoming a paying customer.

A squeeze page essentially hides all that detailed info and asks the visitor for their email address so that they can access that information.

A free gift is typically offered on a squeeze page as an incentive or reward to a visitor for signing up to your mailing list.

After you pick the niche for your mailing list, pick a giveaway product that’s tightly tied to that niche.

While keeping your giveaway in mind, and developing a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

To come up with the best giveaway offer possible, you’ll need to thoroughly evaluate and understand your market, along with competing offers so that you’re in a position to offer a relevant, in-demand product that will capture the attention of your target audience.

Putting it all together, your list building funnel is made up of four essential parts:

  1. An autoresponder service – check out the mini-reviews of the more popular services here
  2. Your squeeze page with the opt-in form provided by your autoresponder service
  3. A compelling, high-quality offer, incentive or giveaway to get people to sign up
  4. An email series that provides valuable, quality content on a regular basis, interspersed with promotional offers

3. Your Giveaway (Incentive)

The most important aspect of your squeeze page is essentially your giveaway.

All your marketing efforts will be in vain if your offer doesn’t motivate visitors to subscribe.

So you need to offer something that will appeal to a large audience rather than a small one.

There are exceptions, of course. If you know that a small audience are only too willing to spend money, then marketing to that small audience would be well worth the effort.

But the higher the quality of your giveaway and the more relevant it is to your target audience, the easier it will be to convert visitors into subscribers.

The best giveaways offer a solution to a problem. Examples of ebook or report giveaways would be

  • How to lose 30 lbs in 6 weeks
  • How to fit into that slim wedding dress come Wedding Day
  • How to stop unwanted urination from your cat
  • Dog training tips for owners with over-active dogs
  • Anti-snoring tips that let your spouse have a good night’s sleep
  • Natural remedies for hemorrhoids

If you want to make instant sales, then hold back some of the most important information for a paid ebook or report that you offer as an upsell as soon as they subscribe.

Charge only a small amount for this.

The purpose is to get them over the threshold into becoming a paying customer.

You can always create your own product from scratch (much more time-consuming). Do some research into finding products that are selling well in your niche.

Create a short version of an existing product if it’s a report or ebook. Don’t plagiarize. Write in your own words.

You may need to buy a few products yourself for your research.

Another popular way to get a sale is to do audio and/or video versions of a report or ebook. Some people prefer learning from those mediums than from reading. And they’ll be prepared to pay a small fee to get versions they can watch and listen to on their mobile devices.

If you’d prefer to shortcut the product creation phase and get audio and video versions of pre-written reports and ebooks as well, take a look here.

If you find that someone is selling a similar product and you’re giving away a high-quality product for free, just think how easy it would be to get new subscribers to your list.

What better way to start building a relationship with your subscribers than to give them a product with value equal to something they’d have to pay for elsewhere.

These are the kinds of products you could offer:

List Building For Business – Some Final Tips

Grow Your Email List Faster

What’s essential to a successful, quality giveaway product is that it must be relevant to your niche, it must be something people are actively searching for and it must be in demand.

It also helps if a similar product is being sold successfully in your niche because people prefer to get something for free (from you) rather than having to pay for it (somewhere else).

Remember, treat your subscribers with respect. Give them real value in your emails. And don’t make every email a promotional offer. Talk to your subscribers. Build a relationship with them. And if they contact you, answer them in a timely manner.

It’s often a good idea to send out a Q&A style email where you’ve collected some questions from subscribers and answered them. Not every subscriber will contact you when they have a question. But you can bet that a lot of them will benefit from you answering questions they perhaps were too afraid to ask.

If you do that, then you’ll soon start building a list of subscribers who will be eager to read your emails.

If you plan on promoting a sizable ebook or a multi-part e-course, a very powerful method for building a list and getting sales is to release a “leaked” chapter as your giveaway.

This gives subscribers the ability to assess the quality of your work and it can also generate quite a bit of buzz about your full product launch.

Ask subscribers to share the leaked chapter with everyone they think would be interested in your full product. Include a link to your squeeze page in your leaked chapter so these people have a chance to subscribe too.

Doing this is known as creating a viral campaign. You’ll get sales from non-subscribers and you’ll also build your list more quickly.

Of course, anyone on your list could also get early-bird access to your full product for a discount before it launches to the public. Another incentive for people to sign up.

If you feel your writing skills aren’t up to the challenge, you can always outsource your writing project to trustworthy freelancers on outsourcing sites like:

There are some great listing building techniques outlined in these free webinars that will help you to boost your subscriber numbers:

So in this List Building For Dummies style post, I hope I’ve explained what list building is for and why it really is an essential business tool.

Want A Highly Profitable And Life Changing Business?

If you’ve any comments, questions or experiences you’d like to share, please leave a comment below.

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18 Comments

  1. This is very informative. I am currently working on building my list. This information comes handy. I have bookmarked it for future reference. Thank you very much.

    • Thanks, Hong. More list building info and strategies to come! 🙂

  2. This is a greatly detailed post with some fantastic do’s, and more importantly don’ts. Email lists can become misused easily. After reading this I actually went through my emails and counted the amount of sites I’ve signed up to for email updates, and I now have only five. I say ‘I now have’ because a while back I spent 40 minutes ‘unsubscribing’ from a LOT of sites’ mailing lists. The reason I unsubscribed was because they got off track in their info, or they were trying to push outside sites’ blurb that meant nothing to me. The ones I have hung onto are relevant, and include information that I consistently find useful and beneficial. This is key to lists. Proper maintenance of lists can prove to be invaluable to site owners. Well done. Brilliant post 🙂

    • Great to hear you liked the post, Jyl, and I appreciate that you took the time to leave a comment. I know what you mean about lists going off-target. Only last week I unsubscribed from a number of lists that only sent out endless promotions, some daily, other multiple times each day. And they provided to valuable information. Not a good way to engage and build a relationship with your subscribers.

  3. Hi Gary, list building is definitely on my radar. I began as a blogger five months ago, and have been VERY gradually beginning to get some sign up for my email campaigns. I’ll be keeping an eye out here for more of you advice.
    Thank you.

    • It’s great to hear that my blog and posts are proving useful, Annie. Thanks for that. I have a lot more posts planned! 🙂

  4. Hi Gary, this is very helpful. I’m looking into how to get started on building my list, and this give great information for what to do. I’m halfway through creating my free gift for subscribers. Thanks for such informative and helpful information sharing :).

    • Thanks for visiting my site, Kat. I’m glad you found the post informative. Maybe you’ll let us know how your own list building efforts pan out once you’ve finished putting your giveaway together?

  5. Thank you for the valuable tips, I will look over these with Shawn to see if we can start to implement some on the Abundant blogger page and hopefully start a viral campaign too.

    • Thanks for stopping by and taking the time to comment, Tara. Let me know how your list building efforts go! 🙂

  6. I haven’t yet started list building. This article is going to help me for a long time to get things right! Thank you for this awesome information!

    • You’re welcome, Eden. I hope you find my other posts equally useful.

  7. Hi Gary,

    Excellent article you have written here, I’ve learned quite a bit from it. I will bookmark it for future reference.

    Finally someone (you) has explained to me clearly, in simple words the difference between a “squeeze” page and a “sales” page, I’ve been having a hard time getting these two around my head! Now…I know =)

    Thanks for this article,

    • Hi Orion, I love when I get positive feedback like this; it shows me that I’m sharing the right kind of information in an easily digestible format. Thank you for your comment!

  8. Gary, this is some great information on list building!

    I knew I wanted to start building a list, but I didn’t have any ideas on what I could offer in exchange for an email nor what I could send out as a promotion to generate sales.

    You even give it to us straight that not every email sent out should be a promotion but a mix of quality content on a regular basis, interspersed with promotional offers.

    And while I became concerned that I was doing it all wrong and I had nothing to offer, I kept reading… You went on to spell out more ideas so I realized how I could finish my book and use that story to give away a chapter while building suspense and creating a demand from my subscribers.

    Wow! Thanks!

    • Hi Darla, it’s really gratifying to hear that my post has proved really useful to you and other readers. Thanks for the very positive feedback. It really is appreciated.

  9. I’m blown away by how comprehensive this article is! I have never seen email lists so thoroughly explained, step-by-step, before. It was also great to see you suggested multiple providers for each step – it really helps to see what options are out there, since when I was just starting it was hard to know what to look for. Thank you for putting this together!

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