Q: Why do you think so many people quit affiliate marketing and what pushes them “over the edge”?
There are a number of reasons why people quit:
- They have an unrealistic expectation that there’s money to be made online for little to no work. When reality strikes, they quit. If somebody wants to make $10,000 in 30 days, they’d be better off playing the lottery or going to the racetrack.
- They’re too easily distracted by the next shiny object they see. Affiliate Marketing is a very dynamic area where tens of new products, courses and tools are launched every day. Without self-discipline it’s hard not to be seduced by the sales hype.
- Lack of focus – this follows on from the last point. Marketers need to filter out all the digital distractions which include the new shiny objects as well as all the social media platforms. People need to pick a course, stick with it and follow it exclusively.
- Being grasshoppers – that is jumping from program to program because they want quick results and never give anything time enough to work.
- They’re not prepared to spend money on their business – and it is a business, not a hobby. All businesses have expenses. So will an online business. You need to cover web hosting expenses, possibly pay for a site to be built (if you can’t do this yourself), pay for a service to send out emails to keep in touch with your customers/readers/subscribers, pay for ads to put your offer(s) in front of more people, and so on.
- They don’t want to go outside their comfort zone – if they have a mentor (say someone whose course they’re following) and they’re not prepared to take the recommended actions because they’re uncomfortable (appearing on video is a good example).
- They pick the wrong niches to go into – most new affiliate marketers pick a niche first and then try to make money from it. That’s the wrong approach. They should find an audience first, one that has people looking to spend money to solve a problem. That’s why the real money is in the Health, Wealth and Relationships niches and not in Underwater Basket Weaving.
- Giving up too soon – this again plays into the “quick results” mentality. Affiliate marketing is a Marathon, not a Sprint. Sprinters burn out quickly. It takes time to see results in this game.
That’s only some of the reasons. Personal circumstances may change so that a marketer is no longer in a position to devote time to their online business.
This is a question I originally answered over on Quora.
All the best,
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