Online Business Tutorial 6: The Anatomy of a Product Launch

In this sixth video tutorial you’ll learn the right way to launch your own product.

Many marketers say that the real money online lies in creating your own products. You get 100% commissions after all!

Well, actually you don’t, especially if you run your own affiliate program through the likes of JVZ00, the Warrior Forum or Clickbank (affiliates normally get 50%).

There’s also the product listing fee to consider to have your product added to the platform’s marketplace.

And, of course, there’s the time and energy you have to put into actually creating the product (or hiring someone to do the work for you).

It’s this commitment that makes a lot of marketers stick with the easier option of affiliate marketing. You get the commissions and don’t have to worry about development costs or customer support.

But, if you really do want to create your own product, this tutorial is about how to launch it.

Things you’ll learn:

• That there’s a big difference between “releasing” a product and “launching” it
• That there are 2 sides to every launch – the Customer side and the Affiliate side
• That there should be nothing on your sales page but information about your product and order buttons
• Why you need to include video in the mix when creating buzz for your product
• Why affiliates are key to your success
• Why you need to have a Pre-Launch phase for both Customers and Affiliates
• The difference between “marketing” and “selling”
• Handling the Launch Week
• The Launch Sigma

Resources

My Unfair Advantage
Internet Marketing Clinic

If launching your own product isn’t for you, here’s an easier path for you to build an ongoing passive income business (this is a business I’m doing myself):