If you are sending out emails to your own lists and subscribers (and you should be), Gmail and Yahoo Mail are putting new protections in place, starting February 1st, to keep inboxes safer and less spammy…
…which means that anyone sending from any email/autoresponder platform will need to adhere to specific requirements to continue getting emails delivered to inboxes.
One of the new requirements is that if you send out bulk emails, such as from an autoresponder service like Aweber, GetResponse, Systeme, etc, your sender email address must be on a domain you personally own.
Sender on domains such as gmail.com, yahoo.com will no longer be tolerated and sending from a Gmail or Yahoo address will result in your emails not being delivered.
These new rules will be enforced by Gmail and Yahoo Mail starting next month and apply to all bulk senders everywhere.
Aweber ran a free webinar on January 17th to help email marketers get set up for the upcoming changes:
In this webinar you’ll be guided through the exact steps you need to take to make sure you’re in full compliance:
- where and how to get a domain name
- how to enable email authentication for your AWeber email sends (this process should be similar on other autoresponder services)
- what a DMARC record is and how to implement it
- how to test that you’ve got it all right, and more!
As email marketers, we all have to make these changes.
Those who don’t will be left behind and will see their email marketing results drop through the floor.
All the best,
Gary Nugent
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P.S.: Don't forget, if you want to create an internet income of your own, here's one of my recommended ways to do that:
