Did you know email lists decay over time? It’s true! Almost a quarter of your list of valued email subscribers will no longer be engaged a year from now. (source:
You’ve heard the saying, “the money is in the list.” And it’s true, it is. If you’re an affiliate marketer, you should be getting most of your income from your
Each year Twilio SendGrid publish a new Email Benchmark and Engagement study based on the emails sent through their systems. That’s roughly 60 million emails per month sent out by
By Natalie Andersen Email marketing is a digital twist on selling door-to-door. The whole idea may seem pointless and like a massive waste of time. After all, nobody likes unsolicited
By Shanna Mallon Even an old pro at email marketing will find surprises in the hard data on the practice. Want to know more about what influences open rates, what
Do you routinely let your autoresponder service schedule your email send times? If you have people on your mailing list from all corners of the world, it can be hard
If you run a WordPress blog, then it has a feature called Hidden Posts. These are posts on your blog that are completely hidden from regular site visitors and from
There are hundreds of techniques for copywriting. Want to know what the Number One secret that professional copywriters don’t want you to know? They cheat. When they craft their high-converting
Not every email marketing campaign you create has to be several hundred words long. While it’s certainly possible to add bells and whistles to your emails like images or file attachments,
The most challenging part of list building is convincing your visitors to hand over their email addresses to you. This hurdle can be overcome with a compelling optin form