TrafficZest is a brand new lead generation service that allows you to buy traffic from a variety of solo ad vendors.
How TrafficZest Works
Currently it’s still in Beta testing so not all features have been added or are at full capacity yet.
You can buy traffic from several solo ad vendors right now though additional traffic sources will be added in the near future.
You specify the niche you want traffic for (right now, that’s Make Money Online or Health but other niches will be added) but you don’t need to create an ad (like an Adsense type ad).
Instead, you use various targeting settings to select the type of traffic you want:
- 🔸 The Vertical (the niche you want traffic for)
- 🔸 The Traffic Providers (you can select one, multiple or all traffic providers)
- 🔸 The countries you want traffic from (one, multiple or all)
- 🔸 The device type traffic comes from (Desktop and/or Smartphone and/or Tablet)
- 🔸 Traffic Tags (tags you set to identify where clicks are coming from)
TrafficZest uses a bidding system so after selecting the above options for the traffic you want, you set your advertising budget.
- 🔸 CPC (cost per click)
- 🔸 Your total budget for the traffic campaign (how much you’ll spend until the campaign ends)
- 🔸 Your Daily budget (how much to spend each day in your campaign)
- 🔸 How Traffic is Delivered (traffic is spread out evenly over a day or delivered as fast as it comes in)
Your traffic campaign can be scheduled to start immediately or on a specific date and scheduled to end on a specific date.
Since this is a new lead gen service, I decided to try it out by ordering 100 clicks.
I did this by setting my bid price and then multiplying that by 100 to get my total budget for the campaign.
There’s no way to order a specific number of clicks directly – campaigns are controlled by budget not by number of clicks.
I recognized the names of some of the solo ad vendors on the Traffic Providers list, so picked 4 of them and set the campaign to send my offer traffic over the course of a day and I set the campaign to run for 5 days.
So, on average, I’d get about 20 clicks per day from the 4 traffic providers I selected.
My results were pretty good and better than I expected:
- 🔹 31 clicks
- 🔹 14 Leads
- 🔹 3 Conversions
Here are the results posted by another TrafficZest user (unfortunately, I don’t know how many clicks this user originally budgeted for):
What I Like – The Pros
It’s great to have a simple system for ordering traffic that does not require a huge budget to get started.
You can set up a traffic campaign in a couple of minutes.
The targeting and campaign setup options allow you to drill down to the type if traffic you’re really looking for.
This is a new lead generation service so there’s very little competition from other users which keeps bid prices down.
You don’t need to be a copywriter to create top-quality ad copy – your offer links are simply displayed to people.
You don’t need to do any keyword research as the campaigns don’t use keywords at all.
What I Dislike – The Cons
There’s no training materials anywhere on the site – yes, the service is easy to use but I’d like to see some explanation on how to use the tracking tags that can be added to your URLs.
I presume this are used with UTM tracking but that’s just a guess.
As you select your preferred traffic provides, you see the amount of traffic you can expect and the BId Min and Max values update on the right of the screen.
The Min bids can be deceptively low.
On one test, the Bid range was $0.11 – $1.34.
But the minimum Bid that was accepted was $0.20. It seems that, regardless of your campaign, $0.20 is the absolute minimum bid TrafficZest will accept.
It remains to be seen if minimum Bid prices will climb over time (as they have on other Bid-based systems) such that those with small budgets may be pushed out of being able to afford to buy traffic.
I don’t know how traffic is affected by the bid price. Do low bid prices send you low-quality traffic?
I presume those making the highest bids get the best traffic.
Currently, traffic only comes from solo ad providers.
Final Verdict
TrafficZest is definitely worth trying out.
Traffic is quite cheap, though not $0.01 cheap as some might hope – a hundred clicks will cost you $20 though you could buy just 10 clicks if you wanted to (most solo ad vendors will sell 100 clicks as a minimum elsewhere).
Competition among users is currently low on TrafficZest as it’s only a few weeks old, so bid prices will remain low for a while.
The results I go indicate that TrafficZest does provide value for money but, of course, results will vary from person to person and the offer you promote.
All the best,
Gary Nugent
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