6 Lower-Cost Sales Funnel Software Solutions


If you read my Clickfunnels® review, you’ll have discovered that it’s not exactly cheap – starting at $97 per month – to build sales funnels with it.

You’re also quite limited in what you can do with this basic account:

  • You can build, at most, 20 funnels
  • You can create, at most, 100 pages

So, while Clickfunnels may be the grand-daddy of funnel builders, it hasn’t moved enough with the times and is now overly expensive for what it offers.

Keep in mind that to be able to build an unlimited number of funnels and pages, get access to their autoresponder and to their Etison Suite of tools, you’ll need to pay $297 per month!

But, those starting out or who are limited by tight budgets will probably balk at the cost of those sales funnel and page builder options.

To cut costs further, you could look at adding funnel building plugins to a WordPress site as I discussed here.

But even these plugins are in the $97 to $197 range, even if they’re only one-time costs or annual.

So, if you’re looking for a low-cost solution, that introduces you to the world of sales funnels and where you don’t have to commit to spending a lot of money over time, what options do you have?

Well, there are a few lower-cost solutions you can look at, aside from the WordPress plugins.

Now that building funnels has really taken off with affiliate marketers, other funnel building services have come along to compete with Clickfunnels to one degree or another.

Just bear in mind that some of these won’t have all the bells and whistles of their more expensive counterparts.

So here’s a roundup of some of the lower-cost funnel builder alternatives…

The 6 Lower-Cost Sales Funnel Software Solutions

1. Builderall

Buiderall Logo

Builderall was often touted by affiliate marketers as a low-cost alternative to Clickfunnels.

However, Builderall didn’t include a dedicated funnel builder tool at the time, so it was an inaccurate comparison.

Yes, you could cobble a funnel together, but organizing everything was a pain.

Builderall was was created in 2017 (3 years after Clickfunnels) and takes the approach of providing all the tools a marker needs in one place, for one monthly fee.

It cuts down on the expense of subscribing to several different, independent services such as a funnel builder, website builder, chatbot builder, an autoresponder and so on.

It’s a service I eventually signed up to late in 2020 after they released Version 4 of Builderall.


Because I got fed up hitting the 20 funnel limit on my $97/mth Clickfunnels account.

And because Clickfunnels is now clunky to use – you have no fine control over where page elements are placed on a page and that really annoys me.

I recommend Builderall over Clickfunnels because:

  • it’s 33% cheaper (at least until January 31st (2021) when the price per month will be going up for people who sign up after that date)
  • there are no limits on the number of funnels, pages and sites you can create
  • and you get access to t47 Digital Marketing tools and a super-fast state-of-the-art responsive drag-and-drop builder (including an autoresponder) that you just don’t get with Clickfunnels.

Even when it goes to its full $99.90/mth price (only for people who join after January 31st), it’ll be better value than Clickfunnels.

And Version 4 has finally added that missing dedicated funnel building service into their line-up.

Builderall offers 4 plans depending on your needs:

  1. Free – you don’t even need to hand over your credit card info. You get access to all the tools to try them out but you’re going to be limited in what you can do.
  2. $1 14-Day Trial – Get full access to Builderall (no limitations) for 14 days after which you’ll be subscribed to the Premium Plan. You can cancel at any time.
  3. Premium Plan – This is normally $99.90/mth but you get full access to every tool on the Builderall platform. Much better value than Clickfunnels, at least in my opinion (and I’m subscribed to both platforms). However, until January 31st, there’s a Lifetime 30% discount on offer and you’ll only pay $69.90 if you sign up before the end of the month
  4. Funnel Club – this is the same as the Premium Plan except you also get access to 300+ professionally designed done-for-you (but editable) funnels, pages and site templates for a one-time $199 fee , then you pay the standard $99.90/mth. Again, there’s a Lifetime 30% discount on this plan on offer until the end of January.

Builderall Pricing

You’ll see in the plans the number of domains you can link to.

These are your own domain names that will be used to display your pages or funnels and you can only link up a set number of domains per plan.

You can, however, create sub-domains for different pages, sites and funnels on those domains if you want.

The autoresponder tool allows you to add as many subscribers as you like.

By way of comparison, autoresponder services like Aweber, etc. don’t include the tools that are a part of Builderall and their fees for storing and managing up to 5,000 subscribers are:

  • Aweber: up to $49/mth
  • GetResponse: up to $40/mth (Basic plan); $69/mth (Plus plan)
  • Sendlane: $29.95/mth (Essentials 100K plan); $89.95/mth (Pro 100K plan) – SendGrid pricing is based on number of emails send per month, not on the number of subscribers you have. Sending a daily email to 5,000 subscribers would be 150,000 emails per month and you’d need the Pro 100K plan for that.
  • Convertkit: $29 to $59 per month though you can get started with a free ConvertKit account.
  • MailerLite: up ot $30/mth, though you can get started with a free account.
  • MailChimp: $9.99/mth (they’re not recommended for affiliate marketers though)

So Builderall is fantastic value in comparison, especially as it gives you access to a huge number of additional marketing tools that would cost you a lot more if you subscribed to them individually.

As an aside, if you’re an affiliate marketer, Builderall has one of the best affiliate marketing programs you can join and it’s free to sign up.

2. GrooveFunnels

GrooveFunnels Logo

I did talk earlier in the year about an alternative sales funnel software option called GrooveFunnels which is ultimately less expensive at a single $1,397 fee and gives you unlimited everything.


That’s not lower-cost, I hear you say!

But think about it.

At $97 per month, a basic Clickfunnels account costs $1,164.

There is now an annual billing option for Clickfunnels for $997 per year which wasn’t available when I signed up.

So, the price of GrooveFunnels is the equivalent paying for 15 months of a Clickfunnels Basic account.

Or it’s about the same as paying for 5 months of the Pro Clickfunnels account (which is $297/mth).

With Clickfunnels, you endlessly pay month after month and if you cancel your subscription, you lose access to all your funnels.

With GrooveFunnels, you get a range of tools equivalent to what’s in the Clickfunnels Pro Plan and you only pay once.

And you’ll never lose access to your funnels.

So while an up-front payment of $1,397 may hurt, in the long run, you’ll save about $1,000-$3,500 per year on fees thereafter.

That makes it the most cost-effective funnel builder solution currently available.

There is a free account option which lets you build a small number of assets and it will let you see the tools in action so you can gauge if they’re right for you or not.

3. Convertri

Convertri Logo

Convertri is one of the better known alternatives to Clickfunnels®.

They charge based on page impressions (views).

If you think your funnels will get less than 25,000 views per month, their Standard plan is all you’ll need.

If you feel you’ll get more views than that – up to 100,000 per month – then their Pro plan is the one to go for and it’s only marginally more expensive than the Standard plan.

The prices shown are are what you’d average paying monthly but you do pay your fees annually.

Convertri Pricing

Monthly payment options are available – expect them to be more expensive – but are not listed on their pricing page.

You can see how their features compare to Clickfunnels® here on their Features page.

Convertri’s sales funnel software lets you plan out everything, from opt-in to checkout (if you sell your own products).

And unlike some funnel builders, execution is rapid.

Instead of being limited to linear flows (as with Clickfunnels®), you can use click-and-drag arrows to connect your pages.

And when you’re done, share your funnel with your partners in just a few clicks.

The page editor gives you completely unparalleled control.

There are no rows,  no sections, no columns (like Clickfunnels® uses) – just take the element you want, and put it where you want.

Dynamic Text Replacement lets you adjust your page copy based on the keywords in your ads, so if you use certain keywords in paid ads, those keywords will be passed to and displayed on your funnel page.

You don’t need to build pages for 1,000 different sub-niches with different keywords or text. Building one page and using Dynamic Text Replacement makes page management much more efficient and less time-consuming.

One problem some funnel builders have is that you can’t place page elements exactly where you want.

Convertri allows you to put page elements exactly where you need to, right down to the pixel.

Using sales funnel software that runs and displays your pages and funnels on fast servers is one thing, and an absolute necessity. But Convertri also adds page acceleration into the mix so your pages will load instantly without any lag.

4. Funnelify

The Funnelify Sales Funnel Software And Page Builder

This is one of the newer funnel builder softwares.

It allows you to create affiliate funnels, sales funnels and web pages by simply swiping done-for-you templates, and snapping them into place.

It also allows you to get free traffic to your pages in many different ways.

You get 220 done-for-you mini-template blocks which allow you to make all kinds of pages by simply swiping & snapping.

To make things even easier, you also get 50 done-for-you, top ranked, full page templates which you can customize any way you want.

Other useful features include:

  • No Domains Needed, HOSTING INCLUDED
  • No Tech Skills Needed – ALL DONE-FOR-YOU
  • NEXT-GEN Fully Cacheable Funnels & Pages
  • AUTO-GENERATE Even 9 Times Smaller & Faster Pages
  • AUTOMATED Traffic, Leads, Commissions & Sales
  • Build an unlimited number of funnels and pages
  • Commercial license included – so you can build funnels for your own clients

So what’s the cost?

$27 per year.

You do not get any pre-built funnels where you simply just drop in your affiliate links for the products being promoted.

You use the tool to create your own funnels for whatever you want to promote.

There are, therefore, no email sequences included so, if you want to send out emails to your subscribers – which you should – you’ll have to write those yourself and add them to your own autoresponder service.

Now, there are 6 upsells in Funnelify’s own sales funnel.

However, all they do is offer more templates and options for getting more traffic.

The basic Funnelify is a full-blown product, not a crippled one that you have to buy upgrades to make the most of.

You don’t need any of the upsells.

5. SuperFunnels

Superfunnels Sales Funnel Software

SuperFunnels takes a different approach than Funnelify.

In this case, you get access to a set of pre-built funnels, each of which promotes a different product.

All you have to do is sign up to be an affiliate for those products and place your own affiliate links into the funnel pages.

Features include:

  • Turn 100% free traffic into passive income (allegedly)
  • No websites, domains, hosting or tech skills needed – it’s all done for you
  • Automate​ your marketing reach for more sales in less time
  • Take advantage of  Next-Gen Funnels​ with ZERO monthly fees or commitments

The price?


Again, this is a one-time fee.

So what’s the catch with this one?

Well, with the basic package you only get access to 2 funnels which is a bit limiting.

If you want to promote more funnels, you’ll need to buy the first upsell for $67.

There are 4 other upsells, each for $197, that offer a done-for-you solution, ways to get unlimited free traffic, the Complete 1K System course and License Rights.

If you’re interested in these upsells, you’ll save $50 on each by not accepting each initial upsell.

Instead, select the “No Thanks” option and you’ll be presented with a downsell for the exact same product at $50 off.

This system is a good way to get started with funnels if you don’t want to build your own from scratch.

6. FunnelsKit

FunnelsKit Sales Funnel Software

Both Clickfunnels® and GrooveFunnels are online tools for building sales funnels and related pages from scratch.

Clickfunnels® has a feature where you can import a fully built sales funnel – one created by another Clickfunnels® user – and simply replace the links in it with your own affiliate links.

GrooveFunnels doesn’t have a similar feature yet, but it will be added soon.

As far as I’m aware, GrooveFunnels will only be able to import funnels built by other GrooveFunnels users.

FunnelsKit takes the same approach as these two tools to building funnels, just at a far lower cost.

The same drag-and-drop approach to building pages is used.

You don’t get access to Clickfunnels®’ inbuilt autoresponder on its basic $97/mth package.

With GrooveFunnels , you will get access to an inbuilt autoresponder when it’s released in a couple of months.

FunnelsKit, on the other hand, already has its own autoresponder included.

You’ll also get access to every email funnel that the folks behind FunnelsKit have created.

These email funnels are specifically designed to get your emails opened and get people to click and buy.

Add them to the built in autoresponder, edit, and make them your own.

This is a feature that none of the other sales funnel software offers.

As with all the other tools, FunnelsKit is cloud-based, so there’s no software to download and install.

And all your funnels and pages are hosted in the cloud so you don’t need to have a separate web hosting account.

How much is FunnelsKit?

$67 one-time fee.

And the catch with this one?

If  you want to have access to done-for-you pre-built funnels, you need to buy the first upsell for $97 which gives you 10 pre-built funnels and 2 new funnels each month for $9.97 per month.

If you want more than this, then you’ll need to buy the second upsell for $97 which gives you access to 50 funnels plus 10 new funnels each month for $9.97 per month.

Since the 50 funnels plus 10 per month costs the same as the 10 funnels plus 2 per month package, that’s obviously the better option to go for.

Again, if you’re looking for a done-for-you solution, FunnelsKit is a good choice, especially as you also get the email sequences you can send out using the inbuilt autoresponder.

I’m also offering a bonus package with FunnelsKit if you can’t afford to go with one of the other apps.

Other Funnel Builder Alternatives

While the above 6 options are all dedicated sales funnel software apps (or have that option), LeadPages is another alternative that is a page and site builder rather than a funnel builder that is still worth considering.

It helps small businesses, entrepreneurs and solopreneurs connect with an audience, collect leads, and close sales.

While LeadPages is primarily a landing page (and squeeze page) builder, it can be used to build sales funnels as they outline in this article on their site.

Their pricing is competitive and they offer a 39% discount on fees if you pay annually:

LeadPages Pricing

Email Sequences

Email Marketing

FunnelsKit is the only tool that includes email sequences as part of its membership package so you can start email marketing straight away.

If you prefer one of the other tools, you can buy email sequence packages to use with them instead of having to write all your emails yourself.

These are the ones I recommend:

  • Affiliate Email Swipes [$9.95] – 427 Original Email Swipes That Generated More Than $1 Million In Affiliate Sales.
  • Profit-Producing Emails [$97] – a massive collection of 5,001 profit-producing emails you can adapt, tweak and alter for your own email or even email followup sequences.
  • Super-Affiliate Master Swipe File [$27] – these are the most effective products in the Internet marketing niche. If you want to use and promote only the best of the best, here they are.
  • List Genius [$9.95] – Get 6 months of emails, all with your own affiliate links included. You also get a lead magnet to use.
  • Email Marketer’s Game Plan [$97] – A collection of 12 done-for-you high performing email campaigns for webinars, product launches, affiliate promotions and more.

I would recommend that you rewrite these emails in your own voice so that they’re not just stock emails that your subscriber could have received from another affiliate marketer.

I’d also recommend that you either get Matt Bacak’s Secret Email System ebook or follow this free Build Your Email List course so you really understand how list building and email marketing work.

An Introduction To Affiliate Marketing With Sales Funnels

Sales Funnel Diagram

If you need an introduction to sales funnel software and how using it ties in with affiliate marketing, below are four free web classes.

They come from different marketing mentors, each of whom has used funnels to build a multi-million dollar business.

Sales funnels aren’t the be-all, end-all of affiliate marketing.

They’re simply one tool in a marketer’s arsenal.

That said, building funnels is less labor-intensive than building out a WordPress blog.

And sales funnels are more likely to convert visitors into buyers.

Remember, though, that regardless of what online business model you decide to follow, all of them need traffic in order to work and flourish.

That topic is also discussed in these free classes:


Just to remind you, a Basic Clickfunnels subscription costs $97/mth and a Pro subscription is $297/mth (but you also get unlimited everything and access to a range of other useful marketing tools).

Compare those monthly fees to the sales funnel software systems above and you’ll see that you can get similar functionality at less cost.

Clickfunnels is great – I use it myself – but its cost does put it beyond what some marketers are willing to pay for a service like this and its Basic Plan is too limited now when compared to the competition.

The less expensive alternatives I’ve outlined above are all good alternatives at a fraction of the cost of Clickfunnels.

Whichever service you decide to use, think long-term before you make your decision.

It’s not easy to move funnels between systems and you may need to rebuild them if you transfer from one service to another.

Not all the services allow you to share your funnels with other users, or import their funnels into your account, if that’s important to you.

A couple do offer free trials before you have to commit being a subscriber or you decide to cancel your account without having to pay.

That’s a useful way to check out the sales funnel software apps you’re interested in before you make your final decision.

For my money, Builderall and GrooveFunnels are the two best options.

These are companies that will be around for years and are committed to improving and upgrading their platforms.

The one-time-payment funnel softwares probably won’t get any upgrades.

Maintaining and upgrading software costs money and the only way of sustaining that long-term is by having customers subscribe to a service.

These companies also have all the real-world expenses to cover – building rental, renting servers, staff salaries and so on.

And all that, plus the services you get access to are covered by your fees.

So, in the long run, single-payment platforms, aside from GrooveFunnels which will be moving to a subscription model soon, are a more risky bet.

These single-payment platforms are created by independent developers who typically make a product, sell it for some profit and then move on to creating their next product, and so on.

Once they’ve made their money, in my experience, such products are hardly every improved, especially when things in the software start breaking.

If you do take up one of these services or platforms, perhaps you’d come back here and let us know what made you select that service.

All the best,

Gary Nugent

P.S.: Don't forget, if you want to create an internet income of your own, here's one of my recommended ways to do that:


And you can get some free training here on how to build an online business and start list building here:


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